Video so easy, you can send it with every email
Make so much video, so fast, it’ll look like you’ve got a whole video team—even though you do it all yourself, between calls. With text-based editing and wildly useful AI, Descript puts video in every sales team’s toolkit.
These companies use Descript. Not bad!
Give prospects that extra attention (without the extra time)
No need to make a whole new video for every warm lead. Just change the parts you want to personalize, add their branding, and send them a link.
Mix and match
Descript’s scenes work just like slides in a deck. So you just record the parts you want to personalize, then quickly swap them in. No rerecording required.
Show and tell
Record your screen directly in Descript for a quick demo. Use your webcam to capture your face and voice guiding them through it. Then edit by editing text. It’s that simple.
Tailored in no time
Build and save your own layouts to switch visual styles or add a prospects’ branding to your video—all in a few clicks.
Keep the conversation going while you do something else
Shareable, hosted links let prospects watch your video on their own time and leave comments to ask questions. And you can see if they actually watched it.
Each video you publish gets a unique link you can share with prospects or teammates. They’ll be able to watch and follow along in the transcript.
Invite them to ask questions about any part of the video by leaving comments on the transcript, then answer them by commenting back. No phone tag, no eternal email chains.
How interested are they, really? Video view counts will tell you whether they actually watched so you know where to start on your next call.
You’re in sales, not video production
With Descript, editing video is as easy as editing text. And you get an AI editing assistant that does most of the tedious, technical, tortuous stuff for you.
Edit like a doc
Edit your video by editing the transcript. Want to move a segment up? Just cut-and-paste. Want to cut something? Get on that delete key and ride. Edit faster, make more video—and close more deals.
Instant audio upgrade
Budget mic? Cavernous room? Actual cavern? With Descript’s Studio Sound, it’ll sound like you recorded in a studio. It uses regenerative AI to remove background noise and enhance your voice. One click.
Make it look like you know what you’re doing
Replace your haphazard background with something cleaner or branded. Adjust your gaze so you’re always looking viewers right in the eye, just like mom taught you. AI can do all of that in seconds.
Descript has tools for every stage of the pipeline
From cold outreach to closing the deal, video can help increase your chances. At least, it can’t hurt. With Descript it’s so easy, it’s worth a shot.
Product demos
Show your product’s best side with a video that’s easy to make—and easy to make well. Record your screen right in Descript, then add visuals like animations, transitions, and B-roll. When you need to use it for a new prospect, just swap in the right words and change up the branding; all with a few clicks.
Webinar recordings
Webinars feed your funnel. But they’re fleeting, and frequently forgettable. Fix that by editing them so they’ll keep bringing in leads long after the live event: import your live webinar with Descript’s Zoom integration; quickly edit out the droning questions and awkward answers; remove long pauses and enhance lousy Zoom audio in a couple clicks.
Video messaging
Descript not only makes it easy to record yourself or your screen, or both, but also to quickly edit yourself—so you can send crisp, clear, authentic messages that feel a lot more human, a lot less salesy, and help you build a lot stronger relationships, than even your best emails.
You’re not the only one who needs to make more video
Support, customer success, sales—lots of folks you work with could use Descript to make more, better video. And teams of 10+ get enterprise-level security and dedicated account support.
Frequently asked questions
How do you make a good sales video?
For the best sales video, follow these rules of thumb:
- Capture their attention early with an engaging hook
- Keep things brief; use only the time you need to explain your pitch and nothing more
- Spotlight your prospects’ pain points and how your solution will help
- End with a brief but strong call to action
- Use an intuitive video editor for sales, like Descript
How do you give good sales training?
Good sales training requires keeping the training relatively short, incorporating multiple learning preferences (like creating a sales training video with visual and audio content), and making it interactive. Above all, good sales training should be engaging and interesting.
What is a video sales letter?
A video sales letter, or VSL, is media that pitches a product or service in video form. It’s a lot like an elevator pitch—it quickly grabs attention, hits on the prospect’s pain points, and positions your product as the solution. Video sales letters are easiest to make in an intuitive, text-based video editor like Descript.
What does KPI stand for?
No one knows. Scholars have several theories. Some suggest it once stood for Karaoke Pitch Inaccuracy, due to the corporate tradition of going to karaoke bars after big meetings. Others think it started as the word “koi,” a type of fish, and got mistranslated along the way.
Surely there’s one for you
Descript’s Business plan is affordable even for most early-stage outfits, and can expand as you (hopefully, for both of us) grow.
